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Legal

Privacy Policy

Last updated: April 1, 2026

Plain-English summary

We collect only what we need to run the Service. We never sell your data. You can delete your account and data at any time. Full legal text follows.

1. Overview

Follow The Leader, Inc. (we, us, our) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website and services at followtheleader.io (the Service).

By using the Service, you consent to the practices described in this Policy. If you do not agree, please discontinue use of the Service.

2. Information We Collect

Information you provide

  • Account registration: name, email address, password
  • Billing: payment card details (processed by Stripe — we do not store raw card numbers)
  • Communications: emails or messages you send us
  • Profile preferences: watchlist items, notification settings, language

Information collected automatically

  • Log data: IP address, browser type, pages visited, referring URL, timestamps
  • Device data: device type, operating system, screen resolution
  • Cookies and similar technologies: session tokens, analytics identifiers
  • Usage data: search queries, features used, clicks, scroll depth

3. How We Use Your Information

  • Provide, operate, and improve the Service
  • Process payments and manage your subscription
  • Send transactional emails (account confirmation, password reset, billing receipts)
  • Send product updates and newsletters (you may opt out at any time)
  • Monitor for fraud, abuse, and security threats
  • Comply with legal obligations
  • Analyze aggregate usage patterns to improve features

4. Sharing of Information

We do not sell your personal information. We share data only in the following circumstances:

  • Service providers: Stripe (payments), Supabase (database/auth), Vercel (hosting), Resend (email), PostHog (analytics) — each bound by data processing agreements
  • Legal requirements: when required by law, court order, or to protect our legal rights
  • Business transfers: in connection with a merger, acquisition, or sale of assets — you will be notified
  • With your consent: any other sharing with your explicit permission

5. Data Retention

We retain your account data for as long as your account is active. After account deletion we retain minimal records for up to 90 days for fraud prevention, then purge all personal data. Anonymized, aggregated analytics data may be retained indefinitely.

Billing records are retained for 7 years as required by applicable tax law.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access: request a copy of the data we hold about you
  • Correction: request correction of inaccurate data
  • Deletion: request erasure of your personal data
  • Portability: receive your data in a structured, machine-readable format
  • Objection: object to processing based on legitimate interests
  • Withdrawal of consent: withdraw consent at any time where processing is consent-based

To exercise any of these rights, email privacy@followtheleader.io. We will respond within 30 days.

7. Cookies

We use cookies and similar technologies to operate the Service. For a full breakdown of the cookies we use and how to manage them, please see our Cookie Policy.

8. Security

We implement industry-standard security measures including TLS encryption in transit, AES-256 encryption at rest, role-based access controls, and regular security audits. However, no system is 100% secure and we cannot guarantee absolute security.

In the event of a data breach affecting your rights, we will notify you and relevant authorities as required by applicable law.

9. Children's Privacy

The Service is not directed to individuals under 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, contact us immediately and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or a prominent notice on the Service at least 14 days before the changes take effect.

11. Contact

For privacy-related questions or to exercise your rights, contact our Data Protection Officer at privacy@followtheleader.io or write to: Follow The Leader, Inc., 1209 Orange Street, Wilmington, DE 19801.