About us
We help investors follow the smart money.
Follow The Leader was built on a simple premise: institutional investors leave a public paper trail. Every 13F filing, every Form 4 insider trade — it's all there in the SEC's EDGAR database. We make it readable.
Our mission is to democratize access to institutional-grade data. Transparency shouldn't be a privilege reserved for hedge funds with armies of analysts. We parse, normalize, and surface the signals so you can focus on what matters — making better decisions.
Our team
The people behind the platform.
Alex Rivera
Co-founder & CEO
Sofia Marchetti
Co-founder & CTO
James Park
Head of Data
Our values
What drives us.
Transparency
Public filings are public for a reason. We believe every investor deserves access to the same information the pros use.
Signal over noise
The SEC publishes thousands of filings a day. We cut through the clutter and surface only what actually moved the needle.
Built for investors
We're investors ourselves. Every feature starts with the question: would this make us better at following the smart money?